Bitzbox Questionnaire Results Analysis

An amazing 1218 people filled in a questionnaire and were all entered into a prize draw to win Nagash which was won by Paul Constant. So I thought I would write up a blog post which shares the results of our latest questionnaire with you guys. This post shares the results of the yes/no answers as well as the ratings for different aspects of the consumer experience.

How Did You Hear About Us?

Google – 564
Facebook – 167
Twitter – 4
Word of Mouth – 271
Other – 197

question_graph_1

I wasn’t too surprised to see that Google drives the most traffic to Bitzbox. I’m quite happy with the high percentage of people who have found us via word of mouth but was surprised that only 4 people found us for the first time on Twitter. That said it’s not a platform I use as much as Facebook for example and maybe that’s something I should use more.

Rate Bitzbox (average results)

Overall Experience -4.84
Prices – 4.4
Restock Rate – 3.5
Shipping Costs – 4.4
Shipping Time – 4.75

question_graph_2

I’m quite happy to see these averages are quite high. Not surprisingly the low ratings for shipping costs and time were from customers outside the UK. This is partly due to Royal Mail’s sharp increase in prices last year forcing us to raise the prices of international shipping overnight. Restock rate is of course an area of the business that needs improving and all bits sellers face the same problem here. For me the main issue is time rather than money. I’m seriously contemplating adding some part time staff at Bitzbox to help increase restocks in the near future so expect to see an improvement here, although no matter how much I restock it will never be quite enough I’m sure.

Have You Decided Not To Order Because…

Shipping Prices Too High?
Yes – 89
No – 1098

Prices Too High?

Yes – 168
No – 1109

Stock Too Low

Yes – 669
No – 501

Not much to add to these results. No surprises here. I always worry that our prices may be too high for certain items but then again people snap them up so fast. I always try to price items lower than eBay prices but for the most popular parts I try to sell them for a high price whilst trying to remain as fair as possible.

How Do You Get Stock Updates?

Automatic Email – 500
Facebook – 281
Twitter -25
I Don’t – 385

question_graph_3

Are You Aware of Our Automatic Email Feature?

Yes – 830
No – 361

I’m glad such a high number of people use our automatic email feature. Since day 1 of Bitzbox I wanted this feature on the website and a few years ago I finally managed to found some working code for it. A couple of other sellers on the Internet have followed suit with this feature which I think is great.

How Often Should We Restock?

A few boxes daily? – 303
A lot of boxes weekly? – 732
A really lot of boxes monthly? – 164

question_graph_4

For so long I was restocking a few boxes worth of stuff here and there on a semi daily basis. Now I’ve moved onto a weekly format, restocking regular GW items usually on a Monday afternoon. From my point of view this is my preferred way to restock and I’m glad the majority of customers agree.

Would You Like To See More GW Items?

Yes – 278
No – 899

Even though there is quite a high number of No results here, the people who have said yes have all given very similar results when it came to what GW sets they would like to see on the website. A lot of it is Fantasy stuff, such as Dwarves, Wood Elf and High Elf kits that we don’t stock and larger kits from Fantasy. I can happily confirm that I will be adding a lot more Fantasy kits over the next few weeks so be sure to look out for them. Some people have requested very large 40k kits such as baneblades, knights and stompas. I just can’t see myself ever stretching to these larger items anytime soon.

Would You Like To See More Forgeworld?

Yes – 864
No – 338

This is a pretty resounding yes. A lot of Warhammer Forge items and Horus Heresy Legion specific sets were requested so I’m sure within the next few months you’ll see them appear for sale.

Would You Like To See More 3rd Party Bits?

Yes – 629
No – 505

Would You Like To See Other Game Systems?

Yes – 396
No – 788

A lot of people have commented that they just want to see more variety. I think I have wrongly assumed over the years that people visit the site knowing exactly what they want to purchase whereas in reality a lot of people just browse until they find something that catches their eye and gives them an awesome conversion idea. The people who visit the website in this way have said that more variety is never a bad thing so I will keep this in mind.

Would You Like To See More Modelling/Gaming?

Yes – 765
No – 440

A section of the website that is pretty quiet at the moment. I will eventually add a lot more items here and restock the ones we have. I may try and look for a wholesale supplier of items such as plasticard so I can offer these at a very low price.

About Bitzbox 163 Articles
Bitzbox are the UK's leading supplier for plastic and resin bits from Games Workshop and Forgeworld.

33 Comments

  1. As a point have you considered updating your logo. It’s an integral part of your business image and to be honest it’s a little 1990s word art chip shop.

    • I would love to see a 1990 word art chip shop logo as I don’t really get the reference. To answer your question, it is something I think will happen in the distant future but a new logo would have to be a huge improvement over the current one.

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